An exclusive look inside SK-II STUDIO's first animated anthology, VS Series
The ground-breaking SK-2 VS Serial marks the collaboration between SK-2 STUDIO and award-winning animation studios, including Passion Pictures, Imaginary Forces, Platige Image and C3. VS Series is a collection of six blithe films based on the journeys of tiptop female Olympic athletes: Gymnast Simone Biles, surfer Mahina Maeda, swimmer Liu Xiang, table tennis pro Kasumi Ishikawa, badminton duo Misaki Matsutomo and Ayaka Takahashi, and the 2022 Japanese women's national volleyball squad Hinotori Nippon.
Inspired past the brand's purpose to #CHANGEDESTINY, VS Series aims to spur women to break free from the shackles of societal pressure. These stressors can come in the form of rules, limitations, trolls, prototype obsession, force per unit area and a machine-like mindset. Past freeing themselves, women take destiny into their own hands.
DEVELOPING STORIES AND THEMES
"It was very of import when we worked with the directors and the athletes that nosotros would notice the best way to bring those stories to life," said Ms Delphine Buttin, senior brand manager at SK-Ii. "That is why nosotros concluded upwardly with an album series with half dozen different genres, from scientific discipline fiction to sports and fantasy."
In every moving-picture show, the athletes face up off against their personal "kaiju", a monster that represents the societal pressure weighing on them the most.
"We borrowed a very Japanese blitheness concept of kaiju, which ways strange beast, to bring to life the societal pressures," explained SK-Ii senior brand managing director Yoegin Chang. "At the same time, some of the societal pressures that we are sharing in VS are sensitive and delicate, and sometimes hard to explain in real-life shoots. By using blitheness, we're able to bring to life the intangibles and the drama of what really goes on in our lives that are difficult to depict otherwise."
AT THE Middle OF THE VS Serial
Said Ms Buttin: "It was hard for the athletes to put all their stories out there, merely we sat downward with them and had very open up-hearted conversations. The whole product was based on accurate stories."
In Simone Biles' VS Trolls, the v-time Olympic gilt medallist Biles starts her day in an idyllic musical setting, before being pursued by anonymous little trolls that shortly multiply into a monstrous kaiju spewing cruel words. Eventually, the athlete confronts and defeats the kaiju, just every bit she has stood house and not allowed the online bullying to shake her confidence.
In VS Force per unit area, table tennis star Ishikawa's career ascent is illustrated by a skyscraper lift in a futuristic cityscape. The fear of failure and self-doubt threatens her rising till she overcomes the greatest opponent she has ever faced – herself.
Surfer Maeda is menaced by a wave of dazzler standards that society expects her to follow in VS Rules, while swimmer Liu holds her own against a tentacled kaiju in the world of social media that focuses on her advent instead of her power.
VS Machines sees badminton duo Takahashi and Matsutomo strive for robotic perfection till an awakening spurs them to reclaim their humanity. Lastly, in VS Limitations, Hinotori Nippon faces off against a gigantic kaiju in an epic boxing, leveraging the ability of teamwork and self-conventionalities to sally victorious.
A SPOTLIGHT ON Problems THAT Matter
Looking alee, inspirational female person characters will go on to take centre stage in SK-Ii STUDIO's productions. These brusk films bring to the fore themes such as spousal relationship pressure level and how the human being spirit rises above adversity in unprecedented times.
In Asia, women'due south ideas regarding their cocky-worth, beauty and functioning – both at habitation and at piece of work – are heavily influenced past the societies and cultures they live in. Whether it's unrealistic expectations virtually how they should look on social media, the pressure level to succeed in everything they do or the fear of beingness censured for speaking up for themselves, women ofttimes feel overwhelmed.
This is where SK-Ii'due south commitment to #CHANGEDESTINY and its brand purpose comes in – to give women the courage to have their destiny into their own hands.
To this finish, SK-II has set up upwards the #CHANGEDESTINY fund, contributing Us$one (S$1.35) for every view garnered on each SK-Two STUDIO film (capped at US$500,000). The fund aims to support women who are pursuing their own destiny to create positive change.
Added Ms Chang: "The VS Serial is the side by side chapter of our #CHANGEDESTINY campaign, focusing on the social pressures that women confront day in and day out. At the middle of everything that we practice in SK-2, nosotros are rooted in the brand's purpose of changing destiny."
See what it'due south like to seize the solar day and #CHANGEDESTINY. Visit SK-II Metropolis, a virtual metropolis inspired by the streets of Tokyo, and scout the VS Series at SK-Ii Cinema – a virtual cineplex that allows full immersion in the communal feeling of sitting in a theatre, including an opportunity to explore backstage where you tin can access behind-the-scenes trivia and videos.
Source: https://cnalifestyle.channelnewsasia.com/advertorials/an-exclusive-look-inside-sk-ii-studio-s-first-animated-anthology-271476
0 Response to "An exclusive look inside SK-II STUDIO's first animated anthology, VS Series"
Post a Comment